Transportation system in Jakarta as a metropolitan city until now still has not put forwarded the priorities of non motorized vehicle users. While the largest source of air pollution are private motor vehicles.They are still people who reluctant to cycle due to many reasons, such as insufficient facilities, long distance, weather, etc.  Therefore ITDP Indonesia collaborated with a TV station (Jak-TV) on “Jakarta: A Cycling City” campaign.

At first, the campaign was set up for 12 episodes an on-air TV program which is aimed to socialize and educate Jakartans regarding the benefits of cycling as an alternative mode of transportation which produce zero emission. This program aims to bring awareness of Jakartans to cycle in daily activities. Those episodes have got lot of positive feedbacks from viewers that were posted in Jak-TV website and sepedaku.com which led to initiative of broadening the outreach through direct public campaign.

Moreover, ITDP Indonesia together with Jak-TV initiated to do public campaign when lots of cyclists gather at the same place on the same day. Car Free Day, which is held on last Sunday every month, has been selected the most appropriate time to do the campaign.

The chosen theme was “1 million cyclists for better Jakarta”. In order to reach 1 million, there must be strategy to gather the database. Therefore, disseminated questionnaire is taken during campaign.

On 31 January 2010, within an hour, 500 questionnaires have been disseminated and fulfilled. 94% of the respondents concerned about the availablity of bikelane as an important facility for cyclists. Furthermore, 90% of the respondents agreed to have bicycle parking facility that integrate with Transjakarta shelters since it will increase their mobility from one spot to antoher. The public campaign that was also supported by Coca Cola for Jakarta, will be continued on the next “Car Free Day”.

In 2009, Transjakarta's passenggers have contributed to reduce 37 million kg CO2 and have also saved 91 billion for fuel cost by shifting from other modes of Transportation to Transjakarta Busway.

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Before starting his daily activities this morning, Governor of DKI Jakarta, Fauzi Bowo, together with Secretary of the Minister of National Development Planning Agency (Bappenas), Syahrial Loetan, accompanied with some of provincial government officers, Central Jakarta city government officers, Bike to Work and Bappenas Cycling Club, cycled around Situ Lembang Park to enjoy the fresh morning air. The journey ended at Bappenas Office, which is located at Jalan Dipenogoro, Central Jakarta.

Arriving at Bappenas Building, Governor parked his bicycle in the parking lot which is nearby the security post. After that, accompanied by Secretary of the Minister, the Governor observed another provided facility which is changing and shower room for cyclists. Each level of the building has changing rooms for the cyclists.

                  “Cycling in Jakarta”

Transportation system in Jakarta as a metropolitan city until now still has not put forward the priorities of non motorized vehicle users. While the largest source of air pollution are private motor vehicles, besides other pollutants.

ITDP Indonesia in cooperation with Jak-TV (a television station in Jakarta) set up 12 episode TV programs to socialize and educate Jakartans regarding the benefits of bicycles as an alternative mode of transportation which produced zero emission. This program aims to bring awareness of Jakartans to cycle in daily activities.

The program duration is 30 minutes and broadcasted every Tuesday, at 09.30pm. The contents of each episode are as follows:

    Episode 1 :

“Cycling as A New Urban Lifestyle” As the 1st episode, the Host introduced about the program in general, such as benefits of cycling and trend of cycling as a new Jakartan’s lifestyle nowadays. He also promoted cycling is as an enjoyable, fast and environmentally-friendly form of transport. One interesting segment was when the host brought in the bike to commuter train. It showed integration mode of transport that really increase people’s mobility. Then the host went to his social activity in down town by cycling.  It showed another benefit of cycling will not restrict people’s activities to socialize with others.   Episode 2 :  “Celebrity Challenge”   There are still many people are reluctant to cycle, even to the nearest distance with many reasons, especially the women. They are afraid of 'helmet hair' or that they are worried that they won't be able to keep stylish by cycling in highly polluted city. In this episode, the host challenged a famous model to do her activities with bicycle as her means of transportation. The model went to supermarket and to mall by cycling. By experiencing, she started to like cycling. Furthermore, she showed that she was not afraid of the sunshine since she believed that there are so many beauty products such as sunblock or other skincare with SPF can protect her. Another thing that she raised was the lackness of facilities for bicycles in Jakarta, her most wanted is parking facility.      Episode 3 :  “Cycling Facilities in Commerical Buildings” Number of cyclists keeps increasing from time to time and this condition has lead to facilities issue, such as parking. Last year, ITDP collaborated with one of commercial building in CBD area to provide bikerack facility at VIP Parking Lot. Actually that initiative had been copied by other commercial buildings. In this episode, the host had chit chat with those building management regarding reasons and any other planning to provide further facilities such as changing room for cyclists.     Episode 4 : “Office to Office” As we know, living in metropolitan cities such as Jakarta, it takes a very high mobility therefore we as the people who live in Jakarta need an efficient mode of transportation. In this episode, "Jakarta Bersepeda” will discuss about acitivity of bike to work, which will inform about what are the factors that make executives decide to cycle to their offices, including benefits and barriers when they do bike to work. One segment showed the interviewed with one of the building management that has not yet provided bike parking facility nor shower/changing room. The management concern about water consumption for taking a bath.   Episode 5 :   “Cycling and Leisure” Lots of alternatives to spend our free time on a weekend, like go to the mall, watching movies, shopping, even just to hangout with friends and family. Many people cycle for leisure as well. In Jakarta, there is a most wellknown Theme Park which so called Taman Impian Jaya Ancol (Ancol Theme Park) that starting 25 October 2009, had launched bicycles as means of transportation within the area. The Management collaborated with Polygon to prodive bicycles for staffs and free rental bicycles for visitors with the terms and conditions. There are 2000 bicycles free for rent and placed in 3 main shelters, one of them is connected to Busway shelter. Ancol also provided 15km bikelanes and various types of bike track (Casual track, Special track and Extreme track) in order to attract diverse cyclists’ interest.        In this episode, the host promoted to families to ride bicycle instead of their cars    while spending leisure time    Episode 6 : “Bike to School/Campus” Cycling is not only becoming a new lifestyle for workers but also for students. They call their community as “bike to school/campus” community. One segment showed profile of a junior high school teacher who campaigns cycling as a new lifestyle to student with many benefits of it. She also introduced that there are approximately 30 students who cycle to school. One of them gave an inspiring testimony by mentioning that cycling is part of reducing the impact of global warming. While another segments showed cycling facilities and behaviour in University of Indonesia (UI). A professor stated that setting up UI as a green university has been dreamt since long time ago and now they started with bicycle (the bikepath, bike parking and bike rental facilities). An interesting part was one of the colleage students introduced foldingbike that has been produced by the students.

 

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